Want to write a business book? Great idea! A well-written business book brings huge benefits – credibility, business growth, kudos, and an eclectic mix of brand new opportunities. I’m sure you’ve read that countless times.
So what’s stopping you?
Why add ‘Write Your Business Book’ on your resolutions list each January, only to sweep it away, prioritise everything else, and never start this potential game-changer?
- Do you think it’s too time-consuming to write a business book?
- Do you think you’re not far enough into your business journey yet?
- Do you think writing your book will steal you away from clients and money-making time?
- Do you think it’s going to be too overwhelming?
You’re not alone. And quite honestly, each of these reasons are valid (and perfectly natural) but giving them air time and energy isn’t going to get you results. Rather, if you’re serious about writing a business book, stop thinking, and take action instead.
Just like every project, writing a business book (or any kind of non-fiction book which showcases your business journey, or transformation, or teaches people ‘how to’ do something valuable) can be broken down into small, easy-to-manage tasks.
And they are ridiculously simple. Add one of the following steps to your weekly to-do list (and break them down into smaller chunks, too) and you really will write your business book sooner rather than later.
Researching the business books that have already been written in your field of expertise is important. So one of your mini-tasks can be to spend half an hour looking on the Amazon store. Look at the books on the Amazon shelves, read the reviews, and consider the different business book/non-fiction genres they belong to (are they memoirs or how-tos, for example?). Once you’ve got a firm picture of what’s out there, consider how you can draw on the competition’s strengths and weakness to create your own USP.
Once you’ve researched your competition, it’s time to unleash all those business book ideas. No doubt the research process will have sparked so many more ideas for you, so don’t trust yourself to remember them all. Grab a sheet of paper or a notebook or open a new Word document and start downloading. Don’t get hung up on the order of your download, or putting them into categories, or editing your spelling mistakes, this is the raw part. Add some doodles, power words and keep going until your first round of ideas have dried up. Wait a couple of days or so and then go back to it for the whole rinse and repeat session.
3. Scope out your chapters
Time to think about your book chapters now, and it’s as simple as creating a bullet-pointed list for each one. Obviously, you’ll need an introduction and a conclusion, but how many more chapters will you include? If you’re taking your reader on a Zero to Superhero journey, or sharing your 6 Simple Secrets to Marketing Success, then your structure will have a logical sequence. If you’ve written a memoir of your business journey, for example, you will most likely order it chronologically. However, if you are writing a business book that doesn’t have a natural structure, think about, say, eight different ideas you want to share with your reader that could easily become your chapters. This way, your book will span around 10 chapters and it gives you something to work towards.
I should point out here that if you are wondering how long a non-fiction or business book should be – and yes, it is like asking how long is a piece of string, I’m afraid – I’d suggest aiming for 30,000 words. Having a word count target in mind makes the writing process easier to break down into mini-tasks. By all means write more than 30,000 words if you find a natural flow but try to aim for no less.
4. Set yourself a deadline to finish writing your business book
Setting yourself a realistic deadline for writing your book means you’ll be able to work out your daily, weekly or monthly writing targets. This is very important because again, you need to remember you’re working in small, bite-sized chunks here and not falling into a potential tizz and thinking, ‘Oh my goodness, I’m writing an entire book here… where’s those excuses again?’
If you don’t make time to write your book, you won’t miraculously find time. So if you aren’t serious about writing your business book, you’ll keep telling yourself that you’re far too busy to do so. And guess what? You’ll never be an author. But if you are serious, then grab your diary now and add in a few half hour slots throughout the next few weeks and heed the words of J K Rowling:
“Be ruthless about protecting writing days… do not cave in to endless requests to have ‘essential’ and ‘long overdue’ meetings on those days. The funny thing is that, although writing has been my actual job for several years now, I still seem to have to fight for time in which to do it. Some people do not seem to grasp that I still have to sit down in peace and write the books, apparently believing that they pop up like mushrooms without my connivance.”
Writing a business book seems a lot more palatable when you break it down into baby steps and mini-tasks, doesn’t it? Don’t keep putting off writing your business book in 2018. If it’s something you’ve been thinking of for a while now, I’d say this could be the year you become a published author. And what difference would that make to your business and your life?
If you’d like to talk to me about the different ways I can help you write a business book or hold your hand through your self-publishing journey then feel free to get in touch.